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Part of the reason why some businesses are more successful than others is that they kept what makes them special a big secret from the general public. Here are 9 of the best kept secrets from successful businesses.
1. Dr. Pepper’s Ingredients. The sugary soft drink has 23 ingredients, but only 3 high ranking senior employees know the recipe at any one time. Believe it or not, it’s believed one of the ingredients is prune juice.
2. Krispy Kreme Doughnuts. The company was founded in 1933 and only four people know the recipe to make their doughnuts.
3. Google’s Algorithm. While Google’s in-depth and complicated algorithm has been tweaked over 500 times since the company was founded in 1998, their equation for accurate searches is a big ol’ secret.
4. Baseball Rubbing Mud. Lena Blackburne’s Baseball Rubbing Mud is a special mixture to dull a new baseball’s slick surface. The company makes the mystery mud in a secret location in New Jersey. All 30 teams in Major League Baseball use Lena Blackburne’s Baseball Rubbing Mud.
5. Thomas’ English Muffins. Only 7 people know the exact recipe of Thomas’ English Muffins. When Bimbo Bakery executive Chris Botticella left the company for Hostess Brands, Thomas’ English Muffins went to court to block the move. Fun Fact: Thomas’ English Muffins are not from England, they’re from New York City, which is in the United States.
6. WD-40. The name came from 40 attempts to get the formula right and now the final recipe is a well-kept secret at WD-40 headquarters in San Diego. WD-40 also mixes their ingredients in 3 separate locations around the world to keep the formula a secret.
7. Big Mac Special Sauce. McDonald’s lost the recipe for their special sauce during the 80s. However, when former-executive Fred Turner returned to the fast food restaurant, he remembered every detail of the recipe, which was 36 years old at the time of his return.
8. Coca-Cola. The soft drink company kept the original formula for Coca-Cola a secret at the end of the 19th Century. Believe it or not, an ex-employee was arrested for trying to sell the recipe to Pepsi for $1.5 million in 2006.
9. KFC’s Secret Recipe. KFC’s original recipe is made up of 11 herbs and spices, which has been a well kept secret since its founding in 1930. Each store gets the special mixture pre-made from 2 separate mixing factories. ONly one handwritten description of the recipe from the 50s is available, but it’s in a secure vault at KFC headquarters in Kentucky.