“Whosoever Holds This Hammer, If (s)he be worth, shall possess
Nike, INC. makes the most popular sneakers in the world. Here are 12 things you didn’t know about Nike.
1. Blue Ribbon Sports. While Nike founded in 1971, they were known as Blue Ribbon Sports in 1964.
2. $35. In 1971, Carolyn Davidson, a college student at the time, designed the iconic Nike swoosh for only $35. However, 12 years later, Nike thanked her with 500 shares of the company, which is now worth more than $640,000. I still think she got robbed.
3. Shaquille O’Neal. He already knew he was going to sign with Reebok Shoes, so before he took a meeting with Nike, Shaquille O’Neil dressed in all Reebok apparel from head-to-toe when he met with Phil Knight for the first time. It is believed that Knight still holds a grudge against Shaq because of it.
4. Dimension 6. Co-founder Phil Knight wanted to call the new shoe company “Dimension 6,” before he eventually changed it to Nike.
7. Air Jordan 1. Michael Jordan didn’t like the original Nike Air Jordan 1 because it was red, which he called the “Devil’s color.” Jordan actually wanted the sneakers to be North Carolina blue instead.
8. Kanye West. The rapper’s Air Yeezy 2 shoes (AKA “Red October”) sold out in 10 minutes. A pair retailed for $245, but sold on eBay for $15,000.
9. Waffle Iron. The soles of early Nike sneakers were made using a waffle iron. It helped runners grip tracks better. The technique was patented in 1974.
10. Most Expensive Nike Sneakers. Mint condition Nike Air Jordan 1 signed by Michael Jordan go for about $60,000 on eBay.
11. Back To The Future. In 2010, Nike patented an automatic lacing system for their Air McFLy sneakers from Back to the Future Part II for a 2015 release. While the shoes were never released, a non-power lacing version came out in 2011.
12. Michael Jordan. At first, he didn’t want to meet with Nike, but his parents forced him to meet with them. Apparently, MJ didn’t like Nike’s products.
13. One Million Views. The first video to get 1 million views on YouTube was a Nike commercial.
14. “Just Do It.” The inspiration from the slogan came from killer Gary Gilmore, which were his last words before his execution by firing squad. He said, “Let’s do it.”