The onset of World War II brought the golden age
Diamonds are nothing but tiny crystals of carbon converted into universally recognized tokens of wealth, power, and romance. Yet, we obsess over their worth and the status they bring us, shelling out oodles of money to have one weighing down our left ring fingers (am I right, girls?). Ladies, read this discover the awful truth behind that prized rock and men, rejoice until DeBeers finds another gemtastic marketing ploy.
1. Death By Chocolate…Diamond:
Brown diamonds are the most common color variety of natural diamonds. Thus, those yummy chocolate diamonds ladies are begging their men for are nothing more than really well-marketed rejected diamonds. Sorry, ladies.
2. Diamonds Are Forever:
It turns out that diamonds are not as precious or valuable as we think. Thanks to some brainwashing, I mean marketing, from our good friends over at DeBeers, demand shot up for diamonds because of their scheme, I mean campaign to sell more engagement rings.
As quoted by The Atlantic, ” Both women and men had to be made to perceive diamonds not as marketable precious stones but as an inseparable part of courtship and married life. To stabilize the market, De Beers had to endow these stones with a sentiment that would inhibit the public from ever reselling them. The illusion had to be created that diamonds were forever — “forever” in the sense that they should never be resold.” Sorry, guys.
3. Size Matters:
One of the four C’s, carat, it turns out, isn’t the size, but the weight. Because of differences in density, some stones outweigh others, so 2 stones can both be 1 carat but are different sizes. Ah! So that’s how it works!
4. Meanwhile, In Space:
In 2004, a diamond the size of the moon was discovered in space measuring 2,500 miles across (the moon is approximately 2,200 miles across) and it weighs 5 million trillion trillion pounds. This giant diamond has been named “Lucy” in reference to the Beatles’ song, “Lucy in the Sky with Diamonds”.
5. Till Death Do Us Part:
…And then some. Now, you can turn your loved one into an everlasting token of love by turning them into a diamond. I prefer Medusa’s method of turning people into regular old everyday stone, but hey. By putting human ashes under about a million PSI, they will turn into diamond (same way graphite turns into diamond under the earth’s surface). Ta-da!
6. Diamonds Are Delicious:
Like peanut butter better than your deceased relative? Good! Under extremely high pressure, diamonds can be made from peanut butter. You’re welcome.
7. Opals Are A Girls (New) Best Friend:
By this time, I’m sure you get the point that diamonds aren’t as special as once thought. There are at least 10 gems more rare than diamonds, and since diamonds are just carbon, the most abundant elements on Earth, it’s no wonder there are more valuable gems out there like Red Beryl, Tanzanite, and Black Opal.