Unless you’ve been hiding under a rock in the middle
More often than not, the stories we hear about corporations and businesses are stories about misbehavior and bad ethics. But sometimes, businesses go above and beyond to make everyone a little happier and give back to the world. If you want to regain your faith in humanity, read on.
1. The first example of great business practices comes from a partnership between hotels across the globe and Clean the World, a nonprofit based in Florida. When people only use half of a shampoo or conditioner in a hotel room before they check out, what happens to the excess? Is it just wasted? Not anymore. Hotels simply have to pass on the partially used product to Clean the World where it’s sterilized and repackaged, then sent to countries that are in need of hygiene products. Not only does it cut down on trash, it also gets products to people who need them.
2. eBay has spent a great deal of time and energy on making sure that their business practices are green, and not only that, they also have added services exclusively to encourage recycling and reusing. The Classifieds section lets people buy and sell things like appliances, furniture, and other hard to ship items to those in their community, which cuts out on packaging and shipping, and keeps the items in use.
3. Google is well known for being an employee friendly company, but they’re also focused on the environment. They use all renewable energy for their campus, trim their grass by allowing goats to graze there, and even host farmer’s markets and cooking seminars, just to give back to the local community.
4. But beyond the bigger initiatives, many companies make us smile simply by going above and beyond for someone who’s deserving. Take Bungie Studios for example, the game developer behind the Halo series. One dad wanted to do something special for his son who was in the hospital for a liver transplant surgery, and hadn’t been able to play the latest Halo release (his favorite game series). So dad wrote to Bungie, who responded by sending a personalized card signed by everyone at the studio, a custom helmet, and custom art.
5. Ritz-Carlton is well known for their customer service, but how far will they go? The story of Christ Hurn backs up the talk. Hurn’s son accidentally left his favorite stuffed giraffe, Joshie, in his hotel room when they left, so Hurn called the staff and asked them if they could send the giraffe home, perhaps with a picture so he could tell his son that Joshie was just on vacation for a few extra days.
The staff went far above and beyond. They made Joshie a staff badge:
They let him chill at the pool, but then sent him to work.
And finally they sent Joshie home with pictures and stories for his owner.
6. Some stories of businesses that tug at our heart strings aren’t about going above and beyond, but rather about paying careful attention to the little things. Take Kerry Drake for example. He was flying to see his dying mother, and knew that if he missed his connection he most likely would not see her before she was gone. When his first flight was delayed, he started crying on the plane. The flight attendants asked what was wrong, told the captain, and the captain called ahead to make sure that the second flight didn’t leave until Drake was on it. He made it to the hospital just in time to see his mother.
7. Trader Joe’s is another crew that wants us to cry a little bit. During one Pennsylvania snowstorm over the holidays, an elderly man was stuck in his home and couldn’t get to the grocery store. His daughter was worried he’d run out of food, and frantically tried to call stores to see if they would deliver. No one would, until she got to Trader Joe’s. Typically, the store doesn’t deliver, but they promised they’d get the food to the man’s house, suggested extra items to fit the man’s special diet, and told her not to worry about paying.
8. Some of these stories might seem less like evidence that businesses care about customers, and more like businesses know that good customer service sells. But B. Dalton truly prioritized the customer when one person was looking for a book for their son for Christmas and found that despite the website saying it was available, the store was out of copies. To help her out, the staff actually called other bookstores to find and reserve a copy, then printed directions for her to get there. Sometimes businesses really do care.